Why Your Website Needs Mobile Optimization

The ever-accelerating development of technology is no secret.

Software and operating systems are constantly improving with updates and new features. Mobile devices have evolved into powerful mini-computers. In turn, technology has become a remarkably effective form of marketing. Applications, mobile sites, and social media have taken on the challenge of reaching the population far and wide. With the abundance of mobile phone users, the need for companies to update their websites and improve their online experience is becoming increasingly necessary to keep up with competition.

Mobile phones take over the world.

Mobile phones have truly taken the stage; they offer instant access, fast results, and a clean experience that makes them so attractive to users. However, many companies do not take advantage of this opportunity to reach out to the consumers. With over 25% of global web searches on mobile, functional websites are crucial. Many company websites are out-of-date, difficult for customers to use, and not compatible with mobile phones. This in turn, not only frustrates users trying to access on mobile devices, but it also bogs down loading time.

Keep people on your site!

Mobile optimization can increase sales, generate more traffic, and boost customer engagement. If it’s user intuitive and problems aren’t encountered, the browser is much more likely to become a customer. In a world where everything is fast paced and people are used to receiving results quickly, you need to capture their attention quickly. Make it easy to navigate to the page they’re searching for. They’ll end up staying longer. Don’t lose out to competition because your site is more difficult to navigate. A clutter free site has an easy layout and menu, and easy content that will draw users to your site.

Why is loading time important?

As we just stated, we live in a fast paced world. The general population expects technology to keep up with them. Studies show that a page that lingers in the loading stage longer than 6-10 seconds will be abandoned. This is why it’s important to have your website properly coded to not only look clean and be easy to use, but also to load quickly and easily.

How does this boost your SEO?

75% of users don’t scroll past the 1st page of search results. Search Engine Optimization allows the maximum number of visitors to your site by making sure the website stays at the top of a search engine’s search page. When you upgrade your company’s website to optimize it for mobile use, Google actually boosts your SEO ranking as a reward for being mobile-friendly. No company wants to be on the second page of the Google search page; it’s been said to be the best place to hide a body. Certainly not the place for your competent website to be floating when a customer is searching for services.

Help your customers help you.

Another benefit to mobile optimization is the opportunity for users to share content easily. Research shows that mobile users share content twice as often. Hey! Free advertising! A benefit to having customers on the go using their mobile devices is that if they like what they see, they will want to share it with their friends! 55% of Yelp users access it with their mobile devices, sharing everything from the best customer service at a local hair salon, to their new favorite restaurant. Put your company out there and let the customers do what they do best – share!

Don’t live in the shadow of other businesses.

Instead, invest in taking advantage of technology and reaching out to customers. 60% of small businesses do not have mobile sites and do not know if their sites are mobile friendly. Avalon Design Studio is excited to work with you and offers a free site diagnostic today! Our dedicated and talented team is committed to helping your company reach it’s full marketing potential.